Wiki Edit

I recently made an edit on the Weight Watchers article. Just added some information on the process in which they use to determine target weight loss.

http://en.wikipedia.org/wiki/Weight_Watchers

Slashdot

An article posted on the Slashdot blog caught my attention. It was titled RIAA Wins Worst Company in America 2007. The article states that it is ranked even lower than Halliburton...hmmm interesting. Some could argue that you couldn't get much lower than that. What I did find surprising was that among the other most hated companies Walmart was brought up. I believe that it is most likely to to the somewhat monopolistic control Walmart has taken, especially over the traditional "mom and pop" shops.

http://slashdot.org/articles/07/03/22/2342226.shtml

Comment

I posted on a teammates blog about the amount of money spent on advertising over the internet. I never knew it was such a large investment. Due to the ease and accessability of the internet I assumed that it wasn't as large of a cost.

Modern Marketing Blog

I really enjoyed one particular quote from an articl on the Modern Marketing Blog. I agree 100% with the statements about when shaing the market place it comes down to accepting change and adjusting to the culture of the market and not just business tools and skills in forecasting. This is very much so how I view marketing in the sense that its more about reading the people than it is something you read from a textbood. I guess that's why blogging is such an integral part in marketing because it can be so up to date, maybe.

http://www.collaboratemarketing.com/modernmarketing/2007/03/modern_marketee.html

Comment

Today I commented on one of my teammates blogs about the controversy with Title IX. I found it refreshing that someone else, especially male, had interest and concern in this subject.

Personalization

Today we touched a bit on personalization on websites. I think it is a great marketing promotion idea. I am going on a cruise for spring break and every time I sign on the website it gives me a count down until the trip. This not only increases my enthusiasm about the trip, but it also results in my logging in to the site as often as I can to get my countdown for the day. If the cruise company is attempting to get more hits on their site by utilizing this tactic it has certainly worked for me.

Skpe Presentation

I thought that the skype presentation about social media and blogging was pretty cool. I think I am beginning to understand the real purpose of blogging in a marketing sense. I can now see how it really does promote word of mouth through the consumers and other businesses. Also, honest feedback is always great information when making a purchase decision because if you have been viewing quality advertisements it can be a difficult decision choosing the product for you between brands.